eBay Pledges to Match Offers of Rivals

eBay (EBAY) said on Wednesday it’s pledging to match the prices of 50,000 products offered by its rivals in the U.S.”With this new offering, eBay guarantees that an eligible deal will be the best price online, or eBay will match the lower price of a competitor,” it said.

Competitors whose products are eligible for price matching are Amazon.com, BestBuy.com, Jet.com, HomeDepot.com, Sears.com, Target.com, Walmart.com or Wayfair.com under the program. Ebay shares were marginally lower in early Wednesday morning trading.

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